This is a collection of street and urban landscape photography from my travels.
About me
Shanghai-born. California-raised.
I’m a creative director & brand designer engaging with the world through a multi-cultural, curious and observational lens.
I’m a creative director & brand designer engaging with the world through a multi-cultural, curious and observational lens.
How I got here
After studying Visual Arts with a Photography emphasis, I followed another path working with images and text in the field of design. I've spent years in various agencies specializing in branding, advertising, packaging design and visual communication. I've also worked as an undergraduate educator for the School of Graphic Design at Academy of Art University, San Francisco.
Along the way, I co-founded a small letterpress print studio serving as creative director, producer and project manager bringing visions to life through paper, ink and special finishes. I've partnered with a range of folks from independent agencies and small business entrepreneurs to in-house creative teams.
While my focus is creative direction, brand identity systems, photography art direction, print and packaging, I also take on illustration, naming and copywriting projects.
Along the way, I co-founded a small letterpress print studio serving as creative director, producer and project manager bringing visions to life through paper, ink and special finishes. I've partnered with a range of folks from independent agencies and small business entrepreneurs to in-house creative teams.
While my focus is creative direction, brand identity systems, photography art direction, print and packaging, I also take on illustration, naming and copywriting projects.
What else I like to do
In recent years, I've picked up the camera again to explore image capturing with a renewed spirit. My other interests include traveling, cultural exchange, trying new cuisines, and thinking about my next creative pursuit.