A collection of street and urban landscape photography.
About me
Shanghai-born. California-raised.
I’m a Creative Director & Brand Designer engaging with the world through a multi-cultural, curious and observational lens.
I’m a Creative Director & Brand Designer engaging with the world through a multi-cultural, curious and observational lens.
How I got here
After studying Visual Arts with a Photography focus, I followed a different path, working with images and text in design. Over the years, I've worked in various agencies specializing in branding, advertising, packaging and visual communication. I've also worked as an undergraduate educator for the Academy of Art University's School of Graphic Design in San Francisco.
Along the way, I co-founded a small letterpress print studio, serving as creative director, producer and project manager—bringing visions to life through paper, ink and special finishes. I've collaborated with a diverse range of partners, from independent agencies and small business owners to in-house creative teams.
While my focus is creative direction, brand identity systems, photography art direction, print and packaging, I also take on illustration, naming and copywriting projects.
Along the way, I co-founded a small letterpress print studio, serving as creative director, producer and project manager—bringing visions to life through paper, ink and special finishes. I've collaborated with a diverse range of partners, from independent agencies and small business owners to in-house creative teams.
While my focus is creative direction, brand identity systems, photography art direction, print and packaging, I also take on illustration, naming and copywriting projects.
What else I like to do
In recent years, I’ve picked up my camera again, exploring photography with a renewed spirit. I enjoy traveling, learning about cultures, meeting people from around the world, trying new cuisines, and dreaming up my next creative pursuit.